Look no further if you want to see the difference for yourself between Blu-ray Disc compared to other currently available formats.

The latest infographic from Sony lets you find out just how much high quality content you can store on Blu-ray Disc compared to DVD.

For example - did you know that Blu-ray can store up to four episodes of your favourite TV show in high quality (almost 20Mbps)?

Take a look to find out more …

Blu-ray Disc infographic

A selection of images from the Blu-ray campaign. Feel free to use them
as wallpapers or stick them on your blog; they’re released under the
Creative Commons license Attribution-NonCommercial-ShareAlike 3.0
Unported.

Image 1 (1200×1600): JPEG | ZIP
Image 2 (1200×1600): JPEG | ZIP
Image 3 (1200×1600): JPEG | ZIP
Image 4 (1200×1600): JPEG | ZIP

The recently released Sony Blu-ray Disc online advert was filmed on location within a working industrial chimney in Hungary. A vast array of stunts and tricks were used to capture the potential of the new format. To see how the advert was made and to find out more about the
inspiration behind the shoot, check out the behind-the-scenes video here.

Some facts from the shoot:

• Eight wild wolves were let loose on set
• Seven classic American cars were dropped to ground from a height close to 50 foot, including a Pontiac Firebird and Corvette
• The music entitled ‘Primavera’ was composed by Ludovico Einaudi
• Fourteen drum kits were combined to create the mega-kit featured in the ad
• Forty centurions and riot police battled live on set

Sony has produced a Sony Blu-ray Disc iCalendar, which will help you keep up-to-date on the latest movie releases on Blu-ray Disc.

This will automatically update your personal electronic calendar with all upcoming releases across all of the major film studios, including Buena Vista, Disney, Eiv, Entertainment UK, Fox, amongst others.

Feel free to grab the Sony Blu-ray Disc iCalendar here to keep updated with the latest films soon to be released on Blu-ray Disc.

We’re set to have some more useful Sony Blu-ray Disc widgets in the coming weeks and will keep you posted…

Find out more about the iCalendar format

We have lots of Sony Blu-ray Disc content planned to be released here over the coming weeks and months. From high-production entertainment videos to widgets, pictures and animation. The main purpose of this is to explain what Blu-ray offers in fun, different ways. However, to add another dimension to this, we’ve decided to make this content freely available to fans to remix and adapt, share and distribute online.

We are releasing all Sony Blu-ray content on this page under Creative Commons licence, ‘Attribution-NonCommercial-ShareAlike 3.0′ (http://creativecommons.org/licenses/by-nc-sa/3.0/). This means you can feel free to copy and adapt any of the Sony Blu-ray content posted here and share as you like with friends online. So go ahead and have some fun!

There are only a few conditions to bear in mind:
* Attribution. You must attribute the work.
* Noncommercial. You may not use this work for commercial purposes.
* Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
* For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page: http://creativecommons.org/licenses/by-nc-sa/3.0/
* Any of the above conditions can be waived if you get permission from the copyright holder.
* Nothing in this license impairs or restricts the author’s moral rights.

We have two more teaser videos available from the production shoot for the upcoming Sony Blu-ray Disc advert. The first action shot captures a race car being dropped from a huge height onto a laser lit drum kit. The second, a pack of wolves - bathed in blue light - being released live on set.

The final ad will incorporate all of these shots and more - all shot in glorious high definition. Keep your eyes peeled to find what happens next…

Sony has been busy working on a high-production Blu-ray Disc advert, which is set to be released online in the coming weeks. The final cut will include dramatic movie action sequences - all captured in pure laser light. We have some early shots of a battle, set to commence between gladiator warriors and futuristic robo-cops.

We’ll be releasing a couple more snippets over the next few weeks, so keep a close eye on the Museum of Low Res… the clips are rumoured to include some dangerous wild animals and live footage of a dramatic car stunt.

To create the stunning cinematography, the HD filming was carried out within a tall industrial chimney, to ensure the absence of any natural light… in deepest, darkest Hungary! The lighting in the action sequences came purely from lasers, lighting up glimpses of the dramatic action as it unfolds.